Crystal DeStefano – Page 4 – Strategic Communications, LLC

Strategic Communications appoints new Director of Public Relations

Strategic Communications has announced its most significant hire since Crystal DeStefano assumed ownership of the public relations agency in 2014, with the appointment of Virgie Townsend, JD, as Director of…

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December 6, 2022

Client News / News

Drakos Founder Named to 40 Under 40

Congratulations to Heather Drake Bianchi, founder and CEO of our client Drakos Clinical Laboratories and CineMedics! Heather was honored last night as one of the Central New York Business Journal’s…

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November 11, 2022

Read more about the article Gaggin to publish text on nonprofit communications

Kelly Gaggin PhD APR Fellow

News / SCLLC News

Gaggin to publish text on nonprofit communications

News from Newhouse: Kelly Gaggin, Ph.D., APR, Fellow PRSA, senior advisor at Strategic Communications and assistant teaching professor in the public relations department at the Newhouse School, is under contract…

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September 30, 2022

Client News / News

Barrier breaking for the future of healthcare in Syracuse

Drakos founding members break the first "barrier" at the new lab in Syracuse, NY Drakos Clinical Laboratories was founded in Central New York by local first responders in August 2020…

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July 12, 2022

Small Business PR Strategies for Success
by Kelly Gaggin
November 14, 2024
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
Alice Maggiore Named President of Alumni Association Board
by Crystal DeStefano
October 21, 2024
Congratulations to our Director of Public Relations, Alice Maggiore, for being elected as president of the SUNY Oneonta Alumni Association! Alice has volunteered with the Alumni Association at her alma mater for nearly 15 years, providing career guidance to SUNY Oneonta Communications students, emceeing events like the annual Alumni of Distinction Awards, and contributing to… Read more: Alice Maggiore Named President of Alumni Association Board
Bringing Together Public Relations and Marketing for Business Success
by Virgie Townsend
August 30, 2024
In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success
Media Training in a Digital Age – Why Strategy is Stronger Than Tools
by Alice Maggiore
July 5, 2024
Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got… Read more: Media Training in a Digital Age – Why Strategy is Stronger Than Tools
Kelly Gaggin Joins Faculty at Michigan State University
by Crystal DeStefano
June 18, 2024
Beginning this summer, Strategic Communications Senior Advisor and PR Consultant Kelly Gaggin, will bring her expertise and passion for communications and public relations education to the Spartans’ Department of Advertising and Public Relations as an assistant professor. Kelly has worked in the communications field for more than 20 years, including a decade with Strategic Communications.… Read more: Kelly Gaggin Joins Faculty at Michigan State University