Uncategorized – Page 2 – Strategic Communications, LLC

Crystal Smith Helps CNY Non-Profits Leverage Social Media

There is a huge opportunity for non-profits to engage communities, garner volunteers and support, and earn donations through social media. Recognizing this, the Central New York Community Foundation (CNYCF) engaged…

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May 31, 2012

Strategic Communications Receives WBE Re-Certification
by Crystal DeStefano
October 20, 2023
Strategic Communications has successfully renewed its Women’s Business Enterprise (WBE) certification in New York State! Our company has been 100% woman-owned since Crystal DeStefano stepped into the role of president back in 2014. Many organizations, both public and private, have supplier diversity goals. Partnering with a WBE-certified business like ours means more than just checking… Read more: Strategic Communications Receives WBE Re-Certification
The Importance of Thought Leadership in a Time of Industry Transformation
by Virgie Townsend
October 2, 2023
Many professionals understand the significance of building awareness of their expertise and thought leadership, but often grapple with how to do so. Thought leadership goes beyond mere expertise; it is a process that entails building authentic, collaborative relationships within one’s industry, identifying patterns, recognizing emerging trends, and cultivating a code of values and integrity that… Read more: The Importance of Thought Leadership in a Time of Industry Transformation
Virgie Townsend Joins CNY Biotech Accelerator Advisory Board
by Crystal DeStefano
September 29, 2023
Strategic Communications Director of Public Relations Virgie Townsend has been invited to join the Advisory Board for the CNY Biotech Accelerator (CNYBAC). Virgie was also at the CNYBAC today to speak at the CNY Lyme and Tick-Borne Disease Summit. CNYBAC is an off-campus accelerator serving for-profit startup companies who are actively commercializing a biotech-related product… Read more: Virgie Townsend Joins CNY Biotech Accelerator Advisory Board
The Strategic Minute: The solution for employee burnout? Proper team structure.
by Crystal DeStefano
May 15, 2023
The past 10-15 years of business have been dominated by an obsession with efficiency: How can we accomplish more work with fewer employees to save money and maximize profitability? Certainly, continued efforts to reach new levels of efficiency are important to business growth and sustainability. But the most recent three-to-five years have shown this quest… Read more: The Strategic Minute: The solution for employee burnout? Proper team structure.
Loretto’s Communications Continue to Win Awards
by Crystal DeStefano
March 31, 2023
Strategic Communications has worked closely with the team at Loretto over the better part of the past decade to develop and continually enhance internal and external communications. These communications strategies and processes proved critical during the pandemic. And they have consistently served as the foundation of Loretto’s success with their employees, residents, program participants, family… Read more: Loretto’s Communications Continue to Win Awards