SCLLC News Archives - Page 2 of 21 - Strategic Communications, LLC

Losing Your Identity in Times of Crisis

As the excitement of the new year fades into the rearview mirror, it's not uncommon for business leaders and their teams to find themselves caught in the relentless demands of…

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February 26, 2024

News / SCLLC News

Big Moves at Strategic Communications: New Vice President and New Director of Public Relations

Syracuse-based Strategic Communications has announced two major updates to its senior leadership team: Virgie Townsend, JD, has been promoted to Vice President of Client Strategy and Business Development, and Alice…

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January 15, 2024

20th Anniversary for Strategic Communications!

Strategic Communications was founded 20 years ago in January 2004! Two decades ago, our founder Michael Meath had a vision for an agency that would provide trusted counsel on proactive…

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January 4, 2024

News / SCLLC News

Strategic Communications Receives WBE Re-Certification

Strategic Communications has successfully renewed its Women's Business Enterprise (WBE) certification in New York State! Our company has been 100% woman-owned since Crystal DeStefano stepped into the role of president…

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October 20, 2023

Media Training: Virtual and In-Person
by Crystal DeStefano
February 28, 2025
Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing… Read more: Media Training: Virtual and In-Person
Alice Maggiore Named Co-President of PRSA-CNY
by Crystal DeStefano
January 13, 2025
Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the PRSA Northeast District Regional Conference last year that they’ve been appointed co-presidents to lead the PRSA Central New York Chapter this year! These two veteran… Read more: Alice Maggiore Named Co-President of PRSA-CNY
Small Business PR Strategies for Success
by Kelly Gaggin
November 14, 2024
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73% lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage social… Read more: Small Business PR Strategies for Success
Alice Maggiore Named President of Alumni Association Board
by Crystal DeStefano
October 21, 2024
Congratulations to our Director of Public Relations, Alice Maggiore, for being elected as president of the SUNY Oneonta Alumni Association! Alice has volunteered with the Alumni Association at her alma mater for nearly 15 years, providing career guidance to SUNY Oneonta Communications students, emceeing events like the annual Alumni of Distinction Awards, and contributing to… Read more: Alice Maggiore Named President of Alumni Association Board
Bringing Together Public Relations and Marketing for Business Success
by Virgie Townsend
August 30, 2024
In the communications industry, the relationship between public relations and marketing teams can be shockingly competitive, and even openly contentious at times. I’m continually surprised by the number of public relations and marketing professionals who act as if their field is the only one their organization needs to succeed. In reality, public relations and marketing… Read more: Bringing Together Public Relations and Marketing for Business Success