Crystal Smith has earned the prestigious Accredited in Public Relations (APR) credential from the Universal Accreditation Board (UAB). Smith is the youngest Accredited Public Relations professional in Central New York.
Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark. The UAB is comprised of eight national public relations organizations from around the world, including the Public Relations Society of America (PRSA).