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Dr. Kelly Gaggin, Ph.D., APR Senior Advisor

Senior Consultant signs new book contract

Strategic Communications Senior Consultant Kelly Gaggin, APR has signed a contract with Rowman & Littlefield to co-author a book along with Regina Luttrell from Syracuse University and Adrienne Wallace from Grand Valley State University. The book will be titled “Introduction to Social Media” and is set to be released in 2021.

The book is a comprehensive examination of social media within the landscape of mass communications, exploring the theory and unique motivations behind the strategic implementation of social media across a multitude of industries.

In addition to her work with Strategic Communications, LLC, Gaggin is an adjunct professor in public relations at Syracuse University’s Newhouse School of Public Communications and she is a Ph.D. candidate.