crystal destefano Archives - Strategic Communications, LLC

DeStefano shares PR and Crisis Communications expertise in San Antonio

Public Relations and Crisis Communications are expert services that Strategic Communications, LLC has been providing to the propane industry - and many other industries - for more than a decade.…

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January 15, 2019

Storms Have More to Do with PR Than You Think
by Crystal DeStefano
April 22, 2026
Earth Day is a great reminder to celebrate and respect the planet… and also to prepare for how powerful it can be. Just like we prep for winter storms with Strategic Communications clients in New York and across the Northeast, our team recently met with local meteorologist Nikki Sheaks from WPBF 25 to help prepare… Read more: Storms Have More to Do with PR Than You Think
What happens when you bring media training INSIDE an actual TV newsroom?
by Crystal DeStefano
February 9, 2026
President Crystal DeStefano, APR, led a media training session at WPBF 25 TV in West Palm Beach alongside Rebecca Flores from the TV station and Beth Stibal from Hubbard South Florida Radio. In 20+ years of providing our Media Training program, Strategic Communications has always believed in demystifying the media for our clients. Understanding how… Read more: What happens when you bring media training INSIDE an actual TV newsroom?
Teaching the Next Generation
by Crystal DeStefano
February 1, 2026
This month, Kelly Gaggin had the privilege of leading a marketing workshop for a troop of enthusiastic Girl Scouts of NYPENN Pathways preparing for their cookie sales season. The interactive session covered essential marketing and communications fundamentals through the lens of their upcoming cookie campaign: Customer segmentation: Understanding different buyer motivations and adapting their approach… Read more: Teaching the Next Generation
New On-Demand Media Training Now Available
by Crystal DeStefano
October 29, 2025
We’re not waiting until the new year to launch new products and services. You asked. We listened. And we’re delivering now. In today’s climate—where budgets are being squeezed, uncertainty is the norm, and the way you communicate really matters—many organizations simply can’t pause for the training they need. That’s why we’ve launched our new On-Demand… Read more: New On-Demand Media Training Now Available
StratCom Helps Community Foundation Reach New Milestone
by Crystal DeStefano
October 15, 2025
We love helping our clients start something new. Especially when they “get it” (see below for what we mean). It has been inspiring and energizing at every turn as we’ve helped the South Side Community Growth Foundation to launch, grow, and reach new milestones that will positively impact our community. Most recently, we’ve been getting… Read more: StratCom Helps Community Foundation Reach New Milestone