good news – Strategic Communications, LLC

Sharing Good News Stories During Uncertain Times

During this time of tremendous change and uncertainty, we are so proud to be working with local organizations that are stepping up altruistically, and that we are able to help…

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March 21, 2020

The Strategic Minute: The solution for employee burnout? Proper team structure.
by Crystal DeStefano
May 15, 2023
The past 10-15 years of business have been dominated by an obsession with efficiency: How can we accomplish more work with fewer employees to save money and maximize profitability? Certainly, continued efforts to reach new levels of efficiency are important to business growth and sustainability. But the most recent three-to-five years have shown this quest […]
Loretto’s Communications Continue to Win Awards
by Crystal DeStefano
March 31, 2023
Strategic Communications has worked closely with the team at Loretto over the better part of the past decade to develop and continually enhance internal and external communications. These communications strategies and processes proved critical during the pandemic. And they have consistently served as the foundation of Loretto’s success with their employees, residents, program participants, family […]
2022 Year-End Leadership Message from President Crystal DeStefano, APR
by Crystal DeStefano
December 22, 2022
As our team reflected upon all that we accomplished in 2022 and what our clients need for 2023, we discovered a common thread. Our role is not simply to tell our clients’ stories. It’s also to help make it EASIER for them to tell their stories. Most organizations have plenty of information to share – […]
Strategic Communications appoints new Director of Public Relations
by Crystal DeStefano
December 6, 2022
Strategic Communications has announced its most significant hire since Crystal DeStefano assumed ownership of the public relations agency in 2014, with the appointment of Virgie Townsend, JD, as Director of Public Relations. Virgie Townsend has more than a decade of experience as a communications professional in agencies, nonprofits, and businesses. Most recently, she led her […]
Drakos Founder Named to 40 Under 40
by Crystal DeStefano
November 11, 2022
Congratulations to Heather Drake Bianchi, founder and CEO of our client Drakos Clinical Laboratories and CineMedics! Heather was honored last night as one of the Central New York Business Journal’s 40 Under Forty. We’re incredibly proud of the clients with whom we work and we love nominating them for awards. Under Heather’s remarkable leadership, Drakos […]