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DeStefano Joins WCNY Board of Directors

WCNY welcomed Crystal DeStefano to its Board of Trustees this month. The Board of Trustees of the Public Broadcasting Council of Central New York Inc. represents WCNY's listeners and viewers, as well…

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August 5, 2015

SCLLC News

New Consultants, New Focus: Successful First Year

As Crystal DeStefano marks the one-year anniversary as new owner of Strategic Communications, LLC, there is plenty to celebrate. Following more than ten years of strong business growth and continued…

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June 28, 2015

Research as a Care Option: Physicians Partner with Research Company to Expand Access for Patients
by Crystal DeStefano
May 1, 2026
In a major step forward for patient care and medical innovation, two local private practice physicians are bringing world-class clinical research directly to the CNY community by becoming investigators on industry-sponsored clinical trials with Syracuse-based Ichor Research. Dr. Khatuna Stepkovitch (Board Certified Geriatrician and Internist) and Dr. Jason Stepkovitch (Board Certified Psychiatrist) have started offering… Read more: Research as a Care Option: Physicians Partner with Research Company to Expand Access for Patients
Storms Have More to Do with PR Than You Think
by Crystal DeStefano
April 22, 2026
Earth Day is a great reminder to celebrate and respect the planet… and also to prepare for how powerful it can be. Just like we prep for winter storms with Strategic Communications clients in New York and across the Northeast, our team recently met with local meteorologist Nikki Sheaks from WPBF 25 to help prepare… Read more: Storms Have More to Do with PR Than You Think
Empire State Development Announces Application Window Open For Round Eight Of The $3 Million Grow-NY International Food And Agriculture Competition
by Crystal DeStefano
March 5, 2026
Applications will be accepted through May 15, 2026 Competition is funded through Upstate Revitalization Initiatives – Finger Lakes Forward, CNY Rising and Southern Tier Soaring – regional comprehensive strategies to revitalize communities and grow the economy Empire State Development (ESD) today announced that the application window is now open for the eighth round of Grow-NY… Read more: Empire State Development Announces Application Window Open For Round Eight Of The $3 Million Grow-NY International Food And Agriculture Competition
What happens when you bring media training INSIDE an actual TV newsroom?
by Crystal DeStefano
February 9, 2026
President Crystal DeStefano, APR, led a media training session at WPBF 25 TV in West Palm Beach alongside Rebecca Flores from the TV station and Beth Stibal from Hubbard South Florida Radio. In 20+ years of providing our Media Training program, Strategic Communications has always believed in demystifying the media for our clients. Understanding how… Read more: What happens when you bring media training INSIDE an actual TV newsroom?
Teaching the Next Generation
by Crystal DeStefano
February 1, 2026
This month, Kelly Gaggin had the privilege of leading a marketing workshop for a troop of enthusiastic Girl Scouts of NYPENN Pathways preparing for their cookie sales season. The interactive session covered essential marketing and communications fundamentals through the lens of their upcoming cookie campaign: Customer segmentation: Understanding different buyer motivations and adapting their approach… Read more: Teaching the Next Generation