firm Archives - Strategic Communications, LLC

New Consultants, New Focus: Successful First Year

As Crystal DeStefano marks the one-year anniversary as new owner of Strategic Communications, LLC, there is plenty to celebrate. Following more than ten years of strong business growth and continued…

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June 28, 2015

New On-Demand Media Training Now Available
by Crystal DeStefano
October 29, 2025
We’re not waiting until the new year to launch new products and services. You asked. We listened. And we’re delivering now. In today’s climate—where budgets are being squeezed, uncertainty is the norm, and the way you communicate really matters—many organizations simply can’t pause for the training they need. That’s why we’ve launched our new On-Demand… Read more: New On-Demand Media Training Now Available
StratCom Helps Community Foundation Reach New Milestone
by Crystal DeStefano
October 15, 2025
We love helping our clients start something new. Especially when they “get it” (see below for what we mean). It has been inspiring and energizing at every turn as we’ve helped the South Side Community Growth Foundation to launch, grow, and reach new milestones that will positively impact our community. Most recently, we’ve been getting… Read more: StratCom Helps Community Foundation Reach New Milestone
How to Get the Media to Cover Your Good News
by Crystal DeStefano
July 7, 2025
The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand has returned for a session that teaches nonprofits how to identify the best stories for their organization, how to secure media interest in those stories,… Read more: How to Get the Media to Cover Your Good News
Press Perspectives (part 2): Differences in News Media
by Crystal DeStefano
May 1, 2025
In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros… Read more: Press Perspectives (part 2): Differences in News Media
Press Perspectives (part 1): Similarities in News Media
by Crystal DeStefano
March 15, 2025
For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,… Read more: Press Perspectives (part 1): Similarities in News Media