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Read more about the article Local firm takes on youngest client ever: 14-year-old local book author
News / SCLLC News

Local firm takes on youngest client ever: 14-year-old local book author

Strategic Communications, LLC in Syracuse has taken on its youngest client ever: 14-year-old Fayetteville-Manlius High School freshman and new book author Avery Luttrell. Luttrell has published her first novel “The…

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December 17, 2020
Read more about the article Media Interview Tips in a ‘Socially Distant’ Digital Age
News / Podcasts / SCLLC News

Media Interview Tips in a ‘Socially Distant’ Digital Age

Our routines were disrupted when the world as we know it paused earlier this year, but somehow, we have figured out how to (successfully) traverse a new normal, balancing the…

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September 14, 2020
Read more about the article Internal and External Communications Go Hand-in-Hand
Featured Article / News / SCLLC News

Internal and External Communications Go Hand-in-Hand

Now more than ever, companies are boosting their internal communications strategies. But without an external communications strategy, the employee relations plan will not be as effective and may in fact…

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August 16, 2020
Read more about the article What the news media does (and doesn’t) want during COVID19
News / SCLLC News

What the news media does (and doesn’t) want during COVID19

Eight weeks into the COVID19 pandemic, news media continued to be dominated by COVID, but at the same time stories were starting to get redundant. Public relations and communications professionals…

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May 10, 2020
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Latest News

  • CNYCF NEWS Crystal DeStefano Strategic Communications
    How to Get the Media to Cover Your Good News
    by Crystal DeStefano
    July 7, 2025
    The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand has returned for a session that teaches nonprofits how to identify the best stories for their organization, how to secure media interest in those stories,… Read more: How to Get the Media to Cover Your Good News
  • News Media Differences Public Relations
    Press Perspectives (part 2): Differences in News Media
    by Crystal DeStefano
    May 1, 2025
    In Part 2 of our “Press Perspectives” series, we look at differences in how TV, radio, and print/digital journalists operate, what they need from PR professionals, and how we can better support them. While TV, radio, and print/digital news outlets share common challenges—misinformation, newsroom staffing, and AI—how they operate and prioritize stories varies. PR pros… Read more: Press Perspectives (part 2): Differences in News Media
  • News Media Similarities Challenges Public Relations
    Press Perspectives (part 1): Similarities in News Media
    by Crystal DeStefano
    March 15, 2025
    For our new “Press Perspectives” series, we asked local journalists—in TV, radio, print, and digital news spaces—what’s shaping local news and influencing how they cover stories in 2025. While each person had a unique perspective, our conversations had one common thread: The industry is evolving fast, and we all need to evolve with it. Misinformation,… Read more: Press Perspectives (part 1): Similarities in News Media
  • Media Training: Virtual and In-Person
    by Crystal DeStefano
    February 28, 2025
    Five years of virtual media training has taught us a lot — how to engage participants through chats and polls, how to coach body language through a screen, and how to help spokespeople make any topic engaging over Zoom. But nothing beats the energy of being back in person, looking around the room, and seeing… Read more: Media Training: Virtual and In-Person
  • Alice Maggiore, Co-President, PRSA-CNY
    Alice Maggiore Named Co-President of PRSA-CNY
    by Crystal DeStefano
    January 13, 2025
    Our very own Director of Public Relations Alice Maggiore, along with our long-time colleague and friend Amy Doonan Cronin, APR (she/her), did such a fantastic job planning and leading the PRSA Northeast District Regional Conference last year that they’ve been appointed co-presidents to lead the PRSA Central New York Chapter this year! These two veteran… Read more: Alice Maggiore Named Co-President of PRSA-CNY
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Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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