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  • Our Team
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Read more about the article Virgie Townsend Joins CNY Biotech Accelerator Advisory Board
News / SCLLC News

Virgie Townsend Joins CNY Biotech Accelerator Advisory Board

Strategic Communications Director of Public Relations Virgie Townsend has been invited to join the Advisory Board for the CNY Biotech Accelerator (CNYBAC). Virgie was also at the CNYBAC today to…

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September 29, 2023
Read more about the article The Strategic Minute: The solution for employee burnout? Proper team structure.
News / Podcasts / SCLLC News

The Strategic Minute: The solution for employee burnout? Proper team structure.

The past 10-15 years of business have been dominated by an obsession with efficiency: How can we accomplish more work with fewer employees to save money and maximize profitability? Certainly,…

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May 15, 2023
Read more about the article <strong>2022 Year-End Leadership Message from President Crystal DeStefano, APR</strong>
News / SCLLC News

2022 Year-End Leadership Message from President Crystal DeStefano, APR

As our team reflected upon all that we accomplished in 2022 and what our clients need for 2023, we discovered a common thread. Our role is not simply to tell…

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December 22, 2022
Read more about the article <strong>Strategic Communications appoints new Director of Public Relations</strong>
News / SCLLC News

Strategic Communications appoints new Director of Public Relations

Strategic Communications has announced its most significant hire since Crystal DeStefano assumed ownership of the public relations agency in 2014, with the appointment of Virgie Townsend, JD, as Director of…

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December 6, 2022
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Latest News

  • Crystal DeStefano Strategic Communications Media Training at WPBF
    What happens when you bring media training INSIDE an actual TV newsroom?
    by Crystal DeStefano
    February 9, 2026
    President Crystal DeStefano, APR, led a media training session at WPBF 25 TV in West Palm Beach alongside Rebecca Flores from the TV station and Beth Stibal from Hubbard South Florida Radio. In 20+ years of providing our Media Training program, Strategic Communications has always believed in demystifying the media for our clients. Understanding how… Read more: What happens when you bring media training INSIDE an actual TV newsroom?
  • Kelly Gaggin Girl Scout Marketing Communications
    Teaching the Next Generation
    by Crystal DeStefano
    February 1, 2026
    This month, Kelly Gaggin had the privilege of leading a marketing workshop for a troop of enthusiastic Girl Scouts of NYPENN Pathways preparing for their cookie sales season. The interactive session covered essential marketing and communications fundamentals through the lens of their upcoming cookie campaign: Customer segmentation: Understanding different buyer motivations and adapting their approach… Read more: Teaching the Next Generation
  • New On-Demand Media Training Now Available
    by Crystal DeStefano
    October 29, 2025
    We’re not waiting until the new year to launch new products and services. You asked. We listened. And we’re delivering now. In today’s climate—where budgets are being squeezed, uncertainty is the norm, and the way you communicate really matters—many organizations simply can’t pause for the training they need. That’s why we’ve launched our new On-Demand… Read more: New On-Demand Media Training Now Available
  • South Side Community Growth Foundation Director
    StratCom Helps Community Foundation Reach New Milestone
    by Crystal DeStefano
    October 15, 2025
    We love helping our clients start something new. Especially when they “get it” (see below for what we mean). It has been inspiring and energizing at every turn as we’ve helped the South Side Community Growth Foundation to launch, grow, and reach new milestones that will positively impact our community. Most recently, we’ve been getting… Read more: StratCom Helps Community Foundation Reach New Milestone
  • CNYCF NEWS Crystal DeStefano Strategic Communications
    How to Get the Media to Cover Your Good News
    by Crystal DeStefano
    July 7, 2025
    The Central New York Community Foundation has invited president Crystal DeStefano, APR, back to host another Nonprofit Essentials Workshop Series (NEWS) session! After an incredibly successful presentation in 2020, demand has returned for a session that teaches nonprofits how to identify the best stories for their organization, how to secure media interest in those stories,… Read more: How to Get the Media to Cover Your Good News
Read More News »

Strategic Communications is a public relations and social media firm based in Syracuse, NY, with additional offices in West Palm Beach, FL. Founded on the principles of strategy, integrity, and communication, we combine the power of storytelling with business-driven strategies to achieve your goals.

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